How to Get Positive Press Coverage.
There's a lot more to getting your business featured in the media than sending out press releases, something most public relations firms know but few practice. At Write Well Media, we understand that getting press coverage for yourself, your business, or your product means knowing who to call and how to pitch a story.
Most newspaper and magazine editors take about two seconds to review a press release. If it doesn't catch their eyes in those first few seconds, they toss it. Getting noticed means not only knowing how to write that "make 'em keep on reading" first line but knowing how to follow up and who to follow up with.
With professional journalism experience on our side as well as a host of personal media contacts, we know what publications fit the bill for your business, who to call, and how to pitch a story that will get the editor's attention fast. We work as your front line staff and relieve you of the hassle of knowing how to handle media questions, how to present your business in a positive, consistent manner, and how to maintain long-term media contacts.
Featured Work
Featured Work
Merrill Trust Group
Public Relations Consulting
When Atlanta-based Merrill Trust Group launched its latest project, Foxhall Resort & Sporting Club, the nation's first urban sporting club, in 2009, they called on Write Well Media to help promote the resort as well as their other southeastern real estate properties, including Catatoga near Lake Toxaway, North Carolina. Their goal was to be more active in courting the press in the wake of the real estate slowdown, and Write Well Media stepped in to ramp up the developer's editorial coverage. Within months, Write Well Media had Merrill Trust communities on the front page of the Atlanta Journal-Constitution's Sunday Business Section as well as in the Crittenden Resort Report, Club & Resort Business, and on The Real Estate Channel.
Homestead Preserve
Public Relations Consulting
When developers Celebration Associates launched the new conservation community of Homestead Preserve in 2005, they wanted comprehensive press coverage of the launch as well as ongoing media attention on the community's progress. For more than five years, Write Well Media kept Homestead Preserve in the news through a combination of attention grabbing story pitches and strong relationship developing with the press. Homestead Preserve has been featured in dozens of regional and national newspapers and magazines, including Travel & Leisure, The New York Times, and The Washington Times.
Echota
Quarterly Newsletter
As a highly successful second home development, Echota needed a quarterly newsletter for current owners as well as prospective buyers that would create a sense of community among residents and gently entice potential owners to consider the development for weekend getaways. For the past four years, Write Well Media has written, designed, and developed a newspaper-style, full-color newsletter that combines stunning photography to feature Echota's mountain views with soft sell copy that is informational to owners while also providing a sneak peek to prospects.
